Seoul-born, Chicago-raised,
Los Angeles-based.

I’m a Korean American art director based in Los Angeles who has never been very good at sticking to just one thing.

I grew up in Seoul until I was about 10, spent most of my formative years in the suburbs of Chicago, and eventually landed in LA, where I’ve spent the last decade building my creative career. Along the way, I’ve had the chance to work across a mix of industries—from tech and beauty to footwear and toys—with brands including Barbie, Hot Wheels, BTS, UNO, Polly Pocket, and TOMS.

I’m drawn to color, concepts, fine art, craft, performance, and all the unexpected places those things can overlap. I love learning, trying new approaches, getting my hands dirty, and collaborating with people from different creative disciplines.

When I’m not on my computer, I’m usually exploring a new part of town, taking a class, making something, or getting curious about something I’ve never tried before. I’m happiest when I’m learning, making, and figuring out what’s possible. 🌟