Bringing the Lucid world into real life, this campaign transformed the shapes and elements from our collaboration tool into a playful, tangible environment. Created for our onboarding email campaign, the goal was to make the experience more engaging and encourage new users to explore the product.

After launch, the campaign delivered strong results: active users increased by 15.6% between days 3–9 after receiving the email, 26% more users created a new document within their first week, and logins to the saved files page increased by 19.6%.

Sr. Art Director | Rachel Kim
Photographer | Kirsten Nicole

Creative Director | Chance Higgins
Sr. Production Manager | Marie Provence
Brand Designer | Bryn Dettman