RHA® Collection is the only FDA-approved hyaluronic acid filler designed to treat dynamic wrinkles and folds, and is one of the flagship brands under Revance Aesthetics.

The brand required a visual refresh that better expressed the product's unique ability to move naturally with facial expressions while expanding representation across skin tones.

As Art Director, I led the brand refresh around the creative platform "Elegant Motion." I developed the visual direction and concept, evolving the brand language to celebrate natural movement and authentic expression. I created shot lists and directed both photography and video on set, guiding casting, lighting, wardrobe, and styling to deliver a premium, inclusive aesthetic. The refreshed identity brought together the precision of science with the beauty of natural expression across the brand's marketing campaign.

Art Director | Rachel Kim
Photographer | Tina Piccard
Producer | Andrew Hamilton