TOMS Mallow Launch
TOMS Mallow was one of the biggest product launches following the 2021 TOMS rebrand. As the lead designer, I brought the new brand identity and social impact strategy to life across web, email, and out-of-home advertising in Los Angeles and New York.
The campaign targeted fashion-forward Gen Z consumers and delivered strong results in its first month:
49.4M social impressions & 287K landing page views and 613K new visitors$90.4K in email revenue53M OOH impressions across LA and NYC#2 best-selling TOMS product at launch
Lead Designer | Rachel Kim
Creative Director | Steve Hoskins
